Why are there different white brands in Mercadona for kids and clean products?
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TAKS NUMBER 6
Written by Rosa Blánquez Bujaldón and Laura Cañada Muñoz.
There are different white brands in Mercadona for example Hacendado for food, Bosque Verde for clean products and other different white brand for wine, because this strategy mean that if one product of this line is bad, the people won´t reject the rest of products. This a excellent idea!. Mercadona can compete without risk. As, this supermarket offers quality and price.
WRITTEN BY CRISTINA LOPEZ Y JUANI ALMAGRO
Why are there different white brands in Mercadona for kids and clean products?
White brands are recognizing as that appertaining to the supermarket.
Mercadona uses Bosque Verde for clean products, Delliplus for cosmetics and kids products, and Hacendado is the foodstuff�s brands.
These articles are fabricated by premium brands but with different container and etiquette. For example pizzas Hacendado are Casa Tarradellas, the milk is Asturiana, the juices are Don Simon, Chips are Grefusa.
Frequently the quality is less than leader brand but doesn�t much, and sometimes only changes the packing and the product is equal. This is cheaper than the famous brands.
If Mercadona has only one mark for all products, it run the risk of that one product could isn�t good and the people wouldn�t buy nothing distributed by Mercadona. In return using different brands, if Bosque Verde don�t like to people don�t buy this clean products but they buy other Mercadona�s brand white.
Herewith Mercadona increases the sale of its products with white brand.
TASK NUMBER 6
Written by Ana Ortiz, Ana Navarro and Beatriz Izquierdo
Mercadona has a different white brand of good price and very good quality because of a pact with a leading brand in order to obtain low prices and after save in the pack and distribute. The clients are satisfied with the products and price.
But Mercadona has different white brands for its products because if you buy cleaning products and you aren’t satisfied you will not buy cleaning products any more, but you will buy the other white brand products.
Written by:Ana Garcia Requena
Rosa Belen Sanchez Canton
The white marks are in use in places,for example in mercadona, as green forest for products of cleanliness, landowner for the food and beliplus for products of cosmetica.
The clients prefer this type of marks because they have a good quality and his prices are better.
They put different white marks in order that the products can be differentiated and it is more easily on having classified them, because every product has a different mark.
ROSA ANA CRUZ JIMENEZ, TANIA CALVAJAR ,URSULA MONEDERO
Why used different brands mercadona white?
Tempers mercadona mainly works with several different factories, cleaning products makes a factory and the products corporal something different.
Mercadona tries to distinguish the goods, using various brands white so that you can compare their products; For example, with Hacendado Dannone.
Besides it also uses these brands to meet the needs of their customers with lower prices and almost the same as the others
BY: MªJOSE BUJALDÓN MARTÍNEZ
TASK SIX
In mercadona, in the sector of cleanliness different marks use for example: dixan, colon skip ... (that are the same mark) but this is to occupy all the niches of market. Dixan is of low class for what the middle class not the would buy, but if would buy skip and the high class instead of skip uses colon that washes more target, this is a form of strategy.
Written by Juan Ramón Huertas
In Mercadona different white brands(marks) appear as Landowner for nourishing products, Green Forest for products relative to the cleanliness … Mercadona's strategy is that on having had more than one brand(mark) it does not traverse the risk that Lidl can have for example.
Definitively, if the consumers do not like them someone of these brands(marks), so, always has the white brand(mark) which what Mercadona does is to study very well these aspects and because of it no type of risk appears not of cost to increase the number of sales in the white brand(mark).
Made by Miguel Castro Angel Romero and Joseph Torres Lizarte.
Mercadona uses white marks like Hacendado or Bosque Verde because at the time of competing with marks leaders, these sell to a superior price and Mercadona has it to do to a smaller price. To part to sell the products to a smaller price, the quality of its products he is excellent, which causes that the client buys products of these white marks and promotes them of a special form, or of consumer to consumer, reason why Mercadona saves the publicity cost. Of this Hacendado it competes against Danone, Bosque verde against great companies of detergents like Colon. The quality of products causes that the consumer buys these white marks, since much money is saved. Before this situation of prosperity, Mercadona has had to extend its Hacendado outstanding product range, Bosque verde or Deliplus, reason why it can compete before great marks and become hollow in the market.
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