There are two different types of consumer decision-making processes: Simple, for reiterative and cheap purchases and complex, for durable and expensive products. Try to find out why the washing powder ads are so simple and reiterative . Are they really so bad?
9 comentarios:
TAKS NUMBER 7
Written by Rosa Blánquez Bujaldón and Laura Cañadas Muñoz.
We really believe that the detergent ads are excellent.
When we watch TV, we can check the simple and repetitive slogans of the detergent ads because when we are going to buy it, we choose this product above the rest. Why? Because we really think that “ Colon washes writer” for example. Furthermore, this is a good strategy because the people will buy it although this detergent was more expensive. Furthermore, this person goes back to his home believing it.
. Written by Cristina López and Juani Almagro.
No, they aren´t really so bad. Although the politics in the detergent advertisement is simple and reiterative, these ones function. The Colon detergent is a sample. This product is very years in the market with the same slogan. It´s not needs to change the publicity because it selles enough. It is a consecrated product.
TASK NUMBER 7.
Written by Ana Ortiz, Beatriz Izquierdo and Ana Mª Navarro.
There are two different types of consumer decision-making process: Simple, for reiterative and cheap purchases and complex, for durable and expensive products. Try to find out why are so simple and reiterative the detergent advertisement. Are they really so bad?
The marketing simple is more easy to understand. In the purchase the name and the slogan to the products are the sistem of remember to the consumer. Their ad is more simply than other products more complex.
This type of the marketing can boring their. But their message is easy and effective, because it repeats more whit one idea and more easy to understand by everybody.
Written by: Ana García Requena
Rosa Belén Sanchez Canton
These announcements that the message is simple and reiterative since of the detergents are good because trasmited an easy message that can understand any person.
This type of announcements that are reiterative do that the clients remember the mark and buy the product.
The simple announcements are more remembered as the advertisement of the detergent, that it is simple and reiterative, the bad of these announcements is that they can tire
Actually advertasing cleaning products should be simple as this to the society in general, legal at all levels, and are mostly repetitive because there are many products and virtually all equal such as a listing of bmw usually leave rarely since not require more publicity because we know the quality of this product.
ROSA ANA CRUZ JIMENEZ TANIA CALVAJAR RUIZ URSULA MONEDERO COBO
Written by Juan Ramón Huertas and Antonio Manuel Ruiz
. The sale of a product as it is the detergent, to grown and experienced its sales as to passed the time. They are really the announcements that appear in the TV those that they have caught the attention of the receiver during years, and in mind the consumers always have a mark leader for this product and they do not matter to them to buy this product although he is expensive, therefore, it is a good strategy for studying the prices in the producing leader who is Colon.
By:Mª José Bujaldón Martínez
task number:7
The announcements of detergents are so simple and reiterative because it is a question of a process of simple buy. They are products that go a lot of time on the market and that all we meet.every one of us already we have an idea associated with this product. Because of its advertising does not have because being complex, is sufficient and does not have to be changed. And this does not want to say that they should be bad.only that do not need anything more.
Made by Miguel Ángel Castro Romero y Joseph Torres Lizarte
We believe that the repetition of a motto throughout long time with a same product, causes that our subquotient associates east product to the propagandistic motto that tries to convince to us of its acquisition. The example that appears to us in the image is the one of “Colon”, “washes but white”. Although it seems that it is not thus, when we approached that point of sale already are in favor conditional of that motto and are looking for the product that washes but white. But this form of marketing can get to have problems because if it is not used correctly it can be to us heavy and very repetitive and end up rejecting this concrete mark.
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