There is a big difference between Lidl and Mercadona. In Lidl, there is only one brand in each article, all of them different and owned by Lidl. In Mercadona, there are two brands product: the leader one and Hacendado, owned by Mercadona. You must find out three opportunities and three threats in those policies.
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Trabajo realizado por: Rosa Belen Sanchez Canton
Ana Garcia Requena
1º ventajas e inconvenientes del lidl y mercadota.
-lidl-
-ventajas:
-low prices on clothing a domestic aplliance eaten
- by variety of products
-by test new products outside Spanish
-inconvenientes:
-they are foreing products
-brands non-known
-mercadona-
-ventajas-
-they working with several brands you can choose
- the brand white is cheap
- an organization at work
-inconvenientes-
-it is more expensive that the lidl but only to other brands
-they are only in young people.
TAKS NUMBER 5
Written by Rosa Blánquez Bujaldón and Laura Cañada Muñoz.
The different policies supermarkets use to compete, if we consider that, we will understand it.
On the one hand , Mercadona has two brands of different products, the leader one and Hacendado because there are different consumers, who choose what they want.
On the other hand, in Lidl there is only one brand for each article, as Lidl achieves to more inexpensive prices.
Also we think that these products without brands are more competitive by price.
Three disadvantages are:
Firstly, there are persons who believe the quality is in the price (many people choose leader brand).
Secondly, to use different brand in their products can be a good strategy. As when one product is bad, it doesn´t influence the rest.
Finally, these strategies mean the consumer can choose these products by prices, by quality or price-quality.
Written by Cristina López and Juani Almagro.
Three opportunities:
-Lidl has prices more cheap.
-Another customers prefer more variety of brand, so they will choose Mercadona to buy.
-Hacendado owned by Mercadona has had got good acceptance by the consumers in the last years. Today Mercadona has got more supermarket than Lidl in Spain.
Three threats:
-The Lidl´s products are unknow to many customers. They distrust because it´s a international brand.
- If one consumer isn´t satisfied with the brand owned by Lidl, probably he won´t visit often this supermarket because only it has got Lidl´s products.
-Mercadona is competing with the prices of the leader brand inside their supermarkets. Meanwhile Lidl doesn´t compete with none leader brand because Lidl selles its products solely.
TASK NUMBER 5
Written by Ana Ortiz, Beatriz Izquierdo y Ana Navarro
MERCADONA has different white brands of its products, a white brand for the food, a white brand for the hygiene, a white brand for cleaning…
ADVANTAGE:
- Mercadona has a variety of products, better quality and best price.
- Mercadona has a comparison of products.
- Good price and people are very kind.
DISADVANTAGE:
- There are people that don’t like the white trademark.
- Accumulate clients for good price.
- Not much variety in the products of the white brand.
LIDL only has one white brand or its products are foreign.
ADVANTAGE:
- Very cheap.
- We can’t compare and we can buy only these products.
- The products are very voluminous. For example the packet of spaghetti is 500 grs and in LIDL you can buy a packet of 1000 grs.
DISADVANTAGE:
- The white brand is unknown.
- There is only one brand, and the consumer can´t compare products.
- Some products aren’t high quality.
THREE ADVANTAGES OF LYDEL:
*Prices are more expensive.
*Bid of lasagne, clothing, appliance ...
*Advertising advance.
THREE INCOVENIENTES
*Foreign Brands.
*Bad distribution of products appearing clothing to appliances
*Bad management work
THREE ADVANTAGES OF MERCADONA
*Customer sevices
*Known brands of very good quality
*It has its own brand "HACENDADO"
*Image and customer
*Home delivery and purchases over the Internet
*Sale of fish
*Presentation of new products to its customers
THREE DRAWBACKS
*Regarding price higher lidl
*Little ventilated garages
*There is never any bids for its products has no advertising
THREE ADVANTAGES OF LYDEL:
*Prices are more expensive.
*Bid of lasagne, clothing, appliance ...
*Advertising advance.
THREE INCOVENIENTES
*Foreign Brands.
*Bad distribution of products appearing clothing to appliances
*Bad management work
Rosa Ana Cruz Jimenez Tania Calvajar Ruiz, Ursula Monedero
THREE ADVANTAGES OF MERCADONA
*Customer sevices
*Known brands of very good quality
*It has its own brand "HACENDADO"
*Image and customer
*Home delivery and purchases over the Internet
*Sale of fish
*Presentation of new products to its customers
THREE DRAWBACKS
*Regarding price higher lidl
*Little ventilated garages
*There is never any bids for its products has no advertising
Written by Juan Ramón Huertas and Antonio Manuel Ruiz
On one hand, Mercadona has a politics(policy) very different from the one that can have Lidl, since it uses two types of brand(mark) for the products; a brand(mark) (" that leader can understand for good ") one and Landowner, since the consumer chooses what they desire the being different.
On the other hand, Lidl has a brand(mark) (class) for each of the products that offers.
In case of Mercadona, these products, as Landowner, can be very competitive because his price is much cheaper than the own(proper) brand(mark) (class).
But this can have big disadvantages at the moment of the sale:
The principal disadvantage is the worry(restlessness) at the moment of buying cheap products, since the persons believe that for being cheaper the quality is minor.
Because of it the managers of studying this think that it is better than the products it marks (class) be more expensive, because the persons believe that they are better and better.
In Lidl, on having been products of an alone brand(mark) and more reduction sales sometimes the consumer can think that his products are bad(wrong).
By:Mª Jose Bujaldón Martínez
task number:5
The fact of seeing the etiquettes of the prices unleashes in our brain a series of operations in whose virtue we begin to establish ideas of a few supermarkets and others. Differences between supermarkets exist lidl and mercadona. In supermarkets lidl the prices of products of this mark are more low because they are marks white.lidl alone has a mark. In mercadona this mark propertied green forest ... it has several marks. What they obtain with the white marks they can be disadvantages like for example that the client thinks that does not exist hot but also advantages.the white marks it is a strategy that looks fidelizar for the client with what they obtain a few fixed benefits.
Made by Miguel Ángel Castro Romero y Joseph Torres lizarte
There is a big difference between Lidl and Mercadona. In Lidl, there is only one brand in each article, all of them different and owned by Lidl. In Mercadona, there are two brands product: the leader one and Hacendado, owned by Mercadona. You must find out three opportunities and three threats in those policies.
As much the policy of mercadona as the one of lidl is very interesting and both work well, but they are very different as well. Mercadona uses one or two marks leaders in the market and next its white mark that difference of the previous ones in the denomination of the product. If we are in the case of a feeding product mercadona it used the name of Harcendado, in cleaning products it will appear to us with the name of Bosque Verde and if one is products of cosmetic we will find it like Deliplus. This way mercadona includes all the prices and qualities within a same product, and in you even cause the white mark is he himself product that the leader, with package, design, price and different name. Under my point of view, I believe that this is the best option because you know that if a client wants to go specifically to by the well-known mark she found in existence like the mark of mercadona but in the case of lidl, all their products are white marks and if some client tries to acquire some product that is of some mark leader, nor approached this establishment since she does not have in existence, and therefore, she moved to another place where its purchase can become completes, that is to say, marks you lead in some products and white marks in others. The fan of mercadota is ampler but this does not mean that the policy of lidl does not produce benefits, all the opposite, but I think that those that work marketing in mercadota have done it of more correct form and including the greater one I number of sales
THREE ADVANTAGES OF LYDEL:
*Prices are more expensive.
*Bid of lasagne, clothing, appliance ...
*Advertising advance.
THREE INCOVENIENTES
*Foreign Brands.
*Bad distribution of products appearing clothing to appliances
*Bad management work
THREE ADVANTAGES OF MERCADONA
*Customer sevices
*Known brands of very good quality
*It has its own brand "HACENDADO"
*Image and customer
*Home delivery and purchases over the Internet
*Sale of fish
*Presentation of new products to its customers
THREE DRAWBACKS
*Regarding price higher lidl
*Little ventilated garages
*There is never any bids for its products has no advertising
ROSA ANA CRUZ JIMENEZ TANIA CALVAJAR RUIZ,URSULA MONEDERO COBO
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