As you probable know, when we grow older, our sensory abilities decline. You must find out three threats and three opportunities from this fact.
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8 comentarios:
Trabajo realizado por: Rosa Belén Sánchez Cantón
Ana García Requena
1º ventajas e inconvenientes, dé cómo vender un producto a personas mayores de 65 años.
Ventajas:
according to the product that is we prune to do it of different forms:
-to convince them of that the product is good
-aterm of text according to the product for example a domestic appliance, a car …
-if it is eaten they giving to triying.
Inconvenientes :
-if it is eaten according to the ingredients that it takes low in fat, without sugar…
-according to the price that it they see expensive since his pension is not good
-wing hour of selling new tecnologies is difficult the mayority to sell them so to this age they cannot use them.
Written by Rosa Blánquez Bujaldón andLaura Cañadas Muñoz.
We could achieve the attention of older persons with advertisements, for example advertisement on the road to promote something. We really ask, why doesn´t it do?.
Other ways, we will be using picture of them on the products, for example shampoo, we have never seen it. We believe the people interpret something by pictures and they identify with it.
But on the other hand we must promote comfortable, amusing and easy products, as they won´t be bored.
TASK NUMBER 3
Written by : Ana Ortiz, Beatriz Izquierdo y Ana Navarro.
As you probable know, when we grow older, our sensory abilities decline. You must find out three threats and three opportunities from this fact.
ADVANTAGE:
The people whit more 65 years old are more sensible whit their sense and cleverness of the that they are eaisy of convencer whit the sistem publicitary:
If good discounts are offered to them as until now some companies do we can win enough because they let themselves mimar before these subjects. For example they make the parchase in the supermarket and the supermarket to take the parchase to hause.
We can to offer travel by Spain more cheap. They like travel because they have more free time.
We can have a great advantage with the technologies new since the great majority has people who live far from them as its children and the advantage can be given him to speak, to see, or to listen but and better without having to travel.
INCONVENIENT:
Anyone owing to the limitation don´t want travel because they be afraid to pass something.
They be afraid than people cheat their and we have more dificilty for arrive at their.
They don´t like the new tecnologies and they don´t see enable for use the computer, moviles phone,Internet, etc.
WRITTEN BY: CRISTINA LOPEZ Y JUANI ALMAGRO
As you probable know, when we grow older, our sensory abilities decline. You must find out three threats and three opportunities from this fact.
In the first place we should study their need and motivation for make one message that satisfy to the older.
One threat is that for they are more difficult receive the message and they doesn’t comprise the advertisement by this they doesn’t pay attention.
Other is that they have opinion base in their time and they refuse some thing of the modern live.
The third inconvenient is their condition physics, because this limits them to some products and services.
The older is more healthy that generations formers and they have more time and money for spend this is an opportunity in activities relate whit leisure, tourism and entertainment.
In the actuality the people life more years, therefore aged person are a big quantity in the society.
One advertisement for older should respect their problem, as for example visual or sound and remember that they need time to assimilate the message.
ROSA ANA CRUZ JIMENEZ,TANIA CALVAJAR RUIZ Y URSULA MONEDERO
Advantages and disadvantages of sell products for the elderly.
One of the ways advantageous to sell to the elderly, is convince them that the product they are taking is good and profitable but is really expensive and of poor quality, can also convince them to buy some product that they had not planned although there are times that there is no need to reach that because these tend to buy food line for their health problems that usually comes at a price higher than others.
There are also several disadvantages, such as trying to convince some new and modern as not buy because the elderly often accustomed to this life and not venture to buy or replace the new product for which they know, another disadvantage is the mentality that they have economic and, above all, low demand that they touch as they usually alone at home and not spend a lot.
WRITTEN BY:
Mª José Bujaldón Martínez.
TASK NUMBER:THREE
The young thing, the beautiful thing, the enterteining thing is what it attracts ... to all the ages. Concepts as the beauty and the eternal youth are valued of an almost obsessive way, the advertising always tries to attract us with images of young,pretty people, but there is a good part of the population which we are not sending our messages, to which it does not make them come the products and is that we discriminate against the persons who have spent a certain age.And they are the buyers more cautious, faithful, which more buy .. because of it is necessary to offer them an advertising in which the protagonists are persons older. they are clients that could lost.one serious way to stop publishing announcements of young people and older people to put,in products...cartels..
WRITTEN BY: ANTONIO MANUEL RUIZ AND JUAN RAMON HUERTAS
Three opportunities to attract wing older people: older people is more sensitive and can not be forced to enter age ofertándole something anyway, ay know that sell things that are appropriate to them and ofertársela through advertising in a thoughtful, the way that I believe is correct of the following methods they are can offer things that require travel time as a good price at which to leave advertising grandparents listening well, and they also could offer cars because they have money to given a whim but ultimately what you should give a lot of security ofertes quality ... It is thus seen what they are looking for. Also beauty products.
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