Everybody is upset with the advertising clutter on TV. Describe three ways to avoid this and get the spectators attention.
One more time, you can be helped by Joyce in order to do it in English
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8 comentarios:
TASK NUMBER 2
POR : ANA ORTIZ, BEATRIZ IZQUIERDO Y ANA MARIA NAVARRO
1º Describir tres formas de evitarlo y conseguir la atención del espectador.
Dolce & Gabbana y Benneton
Puede ser una publicidad interpretada según la persona de diferentes contestos entre ellos:
Provocadora
Polémica
De denuncia
Seria
Desagradable según el punto de mira o vista.
Critica para la sociedad en la que vivimos.
Puede ser positiva o negativa según la cultura de la perosona.
BMW:
Intriga
Poder adquisitivo
Implica imaginacion para el propio individio
COLON:
Aburrido
Igual cada año, repetitivo.
Simple
Mecanico
CORTE INGLES:
Por temporadas el caracteristico a esta.
Musical (solo musica)
Incluye a famosos (actriz, cantantes, etc.)
Clásico
De moda o articulos de hogar casi siempre.
Seria
COCA COLA:
Musical (canciones )
Frescura
Siempre con la misma imagen y frase parecidas cada año (siempre cocacola, vivela,vive el sabor de vivir, etc.)
Juvenil
Colorido.
Largo.
Divertida
FREIXENET:
Famoso
Largo
Musical (canciones )
Elegancia
Solo un color o caracteristico
Navidad
Con personajes famosos
Caracteristicos (burbujitas)
Nintendo- Game boy
Corto
Utilizan niños normalmente
Entretenimiento
Utilizan sonidos especificicos de los juegos o consolas
TASK NUMBER 2
Written by: Cristina López and Juani Almagro
Everybody is upset with the advertising clutter on TV. Describe three ways to avoid this and get the spectators attention.
One form of getting the spectators´ attention is using repeated slogan. For example products of cleaning such as Colon or Ten, we know that Colon cleans better and that the cotton doesn’t lie, Therefore when you go to a shop, you choose this product.
Another technique is to make use of the notoriousness, which cause s people to talk about this advertisement. Some people have a good opinion and others have a bad opinion, but you are sure to get their attention. Dolce Gabbana and Benetton are examples of this with any aspect of the society.
The third way is with music, in some advertisements you can listen to a song which you learn and you don’t need to see the ad to know what product is being announced. Only by listening to the song you know the advertisement.
Freixenet has its own method. The Freixenet’s commercial is famous because they make a unique ad every year during Christmas when the people consume more of their product. This announcement is different every year and all the public wants to see it. It is very long, but it isn’t uncomfortable to watch because it is not played often.
TRABAJO REALIZADO POR:ROSA BELEN SANCHEZ CANTON
ANA GARCIA REQUENA
EJERCICIO 2.
TRES FORMAS DE EVITAR Y CONSEGUIR LLAMAR LA ATENCION DEL TELESPECTADOR.
BMW- it obtains the attention of the viewer,because they can request the text of conduction.Its phrases and images can affect or not to the viewer for example liberates his senses.the music that can be someting bored or fantastic for this way to manage to call the attention of the viewer or to avoid her.
FREIXENET-relating the produto to the christmas holidays. turning out be always famous and the golden bubbles for being a produto of quality price it is a nice advertisement since the viewer in many cases they comment seen every year it is not an advertisement repetitivo since it changes of famous and style every year
CORTE INGLES- it is an advertisement of season changes every station of the year his music goes according to the station for example this season autumn and winter his music is classic and sad as these stations of the year.
Realizado por Miguel Ángel Castro Romero y Joseph Torres Lizarte
BMW: Its publicity goes directed to a young conductor and with high a spending power, to which it likes the sport cars, which agrees with the characteristic of cars that the mark produces. In order to catch the attention of the conductor it makes announcements in which the vehicle is the protagonist and details of a peculiar form the benefits of the vehicle having to use the consumer its intelligence to obtain the data. This note in the announcements that this mark of cars makes reason why the consuming one removes concrete messages: confidence at the time of leading a BMW, security, freedom, but all it with intrigues.
COCA COLA: This mark from its origins has made publicity directed to sportsmen, having sponsored sport events Olympic Games or World FIFA Cup. At the moment it uses in its advertising campaigns music easy to remember. Also it uses messages that remember. In its advertising campaigns it uses images in which it uses frozen landscapes, cold objects or cold climate animals to give coolness sensation when the person you have hot or thirst.
DOLCE & GABANA: The publicity of Dolce & Gabana tries to shock to the receiver being used an image where the facts are negative. About this case, most of people it thinks that the advertising image of Dolce & Gabana that appears is a violation. With it, it is obtained under my point of view, which the image of this mark is kept in our memory, a negative image or a positive image. In any case which is tried it is that it is spoken of the mark and this way one obtains to the highest levels, since I get to publish itself in most of the news of the different channels of television.
TASK NUMBER 2
Written by: Rosa Blánquez Bujaldón and Laura
Cañada Muñoz.
Describe three ways to avoid this and get the spectators attention
There are many ways to better the advertisements to achieve spectators attention:
On the one hand, the publicity use slogan for example “Colon washes whiter” , as people choose this product above of the rest because we really think these characteristic.
On the other hand, there are advertisements which express universal slogans like the equality, liberty … , for example Coca-Cola.
Finally, another way is with one classic melody, when we are listening to it, we instantly know it although we can not see it, for example the melody of Corte Inglés.
Written by: Mª jose Bujaldón Martinez
DOLCE & GABANA:
A man with the nake back holds for the wrists a woman humbled in the soil while other four contemplate the scene.
This campaign can be considered an apology of the violence towards the woman, the image of the advertising is offensive to the dignity of the woman because the feminine figure is represented in a vile way, to the being I object of the masculine prevarication. Though for the good side the advertisement could be giving a game of seduction.
BMW:
This advertising of bmw gives a sensation of liking to behave and is that plays with factors as sensations, feelings, emotions ...... The car in this case surrounds it self with a special and different, slightly original, memorable and intangible tactics.
Bmw it is an acceptable car that does not have the need to speak about his price or of his characteristic.one thing is that enclosed is not even seen the car.
FREIXENET:
It is a special advertisement that every year waits for the hearing in a certain date that is the Christmas. The invited artists are very recognized stars and every year they are different, us give a quality of the product,party, elegance...
Describe three ways to avoid this and get the spectators attentation.
Writting By: Tania Carvajal Ruiz- Rosana Cruz Jiménez, Úrsula Monedero Cobo.
Dolce Gabana: this advertisement tries to capture people with impacted images . Dolce and gabana produced very explosive and very polemic clutter. This advertisement is offensive for many people but there are many people that think that this advertisement is very good .They capture the attention of people with advertisements for example that produce negative thoughts for any people .
In general Dolce and Gabana caused an increase in sales.
Benetton: Like Dolce and Gabana, this advertisement impacted the society greatly.It denounced anorexia and at the same time Benetton selfls his products. Benetton also denounced racism for example. But these advertisements are interpreted by people differently because many people think that they favoured anorexia for example, and others think that they denounced it . These are free interpreted advertisements.
BMW: These are advertisements that don’t have an end because the conclusions are interpreted by the consumers. These advertisements are good for selling cars, because the people have their own interpretation and they create their own end. With this form the people almost always will think the advertisement is positive.
El Corte Inglés: They captured the attention of people with the music. This advertisement used classic music so the spectators will remember the music and also remember the advertisement. In general the advertisements are very elegant and used very attractive models.
Coca-Cola: They also captured people with music and they also used very original advertisements. For example, the christmas advertisements because these advertisements are caracteritic Christmas advertisements.These also are very attention grabbing and fun and so they are very watched by the people.
WRITTEN BY: ANTONIO MANUEL RUIZ AND JUAN RAMON HUERTAS
BMW: It's one of the brands that I like the most publicity because it has left to freedom of choice and what you want to think that this saying but in reality they do not lack ace advertising, we see that the sign of the mark is no longer said everything superiority ... It is really good.
FERRERO: Is advertising that does not appear in the summer because that is not sold in the summer in the advertising highlights the tasteful que significan los chocolates and quality because it provides good chocolate is not manufactured in the summer is really overwhelming for the other marks of chocolates.
COLON: A publicity that it is very repetitive and at the same time very effectively with its slogan that washes over us from small white in the head more lava and white to either go to the supermarket even more expensive, we in the head clear the slogan and what grabs.
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