I'M A MAC CAMPAIGN

It would be fine if you have a look at the famous apple campaign we were talking about in the last unit:



But you have to watch the best one:

CONSUMER BEHAVIOUR

Now we are finishing our consumer behaviour unit. You can download all the files in the next links:

Slide presentation

1.1. Consumer behaviour and consumer markets
1.2. Cultural and social factors
1.3. Personal factors
1.4. Psychological factors
1.5. Types of buying decision behaviour
1.6. The buying decision process

The unit has been adapted from Principles of Marketing, by Philip Kotler



Remember, you can't download the files unless you were registered in the Gestión Comercial y Márketing IES Acci Google Group

PLACEMENT

We are now in the third part of the Marketing Mix: PLACEMENT


You can have a look at the slide presentation, based on the Philip Kotler manual



The best case of study in this topic is, of course, ZARA and the INDITEX GROUP. It would be a great idea to go to their web site, in order to prepare our final lesson exercise.

PRICING

In this topic I have to advise you to go to http://www.bized.co.uk , an amazing web site created by a group of British marketing and business teachers. We´ll follow its slide presentation about pricing strategies:

PRODUCT STRATEGIES

Now, we are dealing with product strategies. First, we´ll have a look to the Product Life Cycle, then we 'll follow with the three levels of products and end with the Boston Matrix.

You can use the Kotler manual and the following Product Life Cycle web page avalaible in the San Diego State University site:

MARKETING MIX

We are leaving know the Environment and Consumer Behaviour and we are going to the centre of the marketing tools: The MARKETING MIX. Here you have a very good slide presentation by Tutor2unet, an amazing web site for business studies. You can visit

http://tutor2u.net/default.asp

or go directly to our today slide presentation:

VIRAL MARKETING ALERT

I've received a new alert about the last succesful viral marketing campaign.
Every governments all over the world has said that anything that you are about to see ever happened:

ANOTHER FUNNY AD

HOW TO SELL IBERIAN HAM IN THE STATES: SOLUTION

I've found the solution. You have to go to www.ijam.es or watch this video:

BUYING DECISION PROCESS

Now, we are in the core of the consumer behaviour model. That's the last lesson in wich we'll follow the Solomon manual, Consumer Behaviour, an Eropean Perspective.


We'll see the following topics:

1. Problem admission
2. Information search
3. Evaluation of alternatives
4. Product choice
5. Outcomes

If you want, you can download here the slide presentation: BUYING DECISION PROCESS