OTRA FORMA DE BILINGÜISMO

Aquí podéis ver un ejemplo de profesor bilingüe aún peor que yo:

THE SELF

Here you have the slide presentation about THE SELF

ATTITUDES

You can find here the slide presentation we have used for ATTITUDES. Youcan download your here TASKS too

MOTIVATION TASK 6

MATERIALISM; Find out three examples of products or services that have become indispensable

MOTIVATION TASK 5

Show us two example of each level of involvement. You can use brands, ads or purchase deccisions

MOTIVATION TASK 4

Try to find out hidden motives in these purchase situations:

1.1.-Buying a car

2.2.-Choosing clothes

3.1.-Travelling

MOTIVATION TASK 3

Answer these questions:

1.1.-Where do you put belongingness and self-actualization in an suicide terrorist?

2.2.-Where is your house-home?

3.3.-Explain all the ways in which sex would be include in all the need levels

4.4.-Distribute 100 points between the five levels in order to show us where do you put yourself

MOTIVATION TASK 2

Place the following items in the Maslow´s pyramid:

1.1.-Eating in an expensive restaurant

2.2.-Play football

3.3.-Travel to Cancún

4.4.-To look after your children

5.5.-To move to a new detached house

MOTIVATION TASK 1

Answer these questions:

1.1.-Explain how religion affects to wearing

2.2.-Are there some cultural troubles when you try to sell iberian ham in US?

3.3.-Provide us with three examples of wishes that you have gave up to fill up

4.4.-Can Marketing overcomes your resignation to fill up your wishes?

MOTIVATION

Let's go with our third lesson: MOTIVATION. You can find the slide presentation in this link or visit my web site with the html version with the Alexandria web translator. And you can have a look to the motivation tasks

LEARNING AND MEMORY TASK NUMBER 6

Collect some pictures of “classic” products that have high nostalgia value. Show these to consumers and allow them to make free associations. Analyse the types of memory that are evoked, and think about how these association might be employed in a product’s promotional strategy.

LEARNING AND MEMORY TASK NUMBER 5

Answer those questions:

a.Why do you think is better the name BMW than Bayerise Motoren Werke?

b.In which ways are used interference in politics?

c.What do you think BMW is doing in their ads, where their cars don’t even appear?

LEARNING AND MEMORY TASK NUMBER 4

You have to choose two well known brands in the same market (as Coviran vs Mercadona or Mercedes vs BMW) and collect at least five propositions or beliefs, in order to build your own schema

LEARNING AND MEMORY TASK NUMBER 3

Identify some important characteristics for a product with well-known brand name. Based on these attributes, generate a list of possible brand extension or licensing opportunities, as well as some other that would be unlikely to be accepted by consumers.

LEARNING AND MEMORY TASK NUMBER 2

Identify three patterns of reinforcement and provide an example of how each is used in a marketing context.

LEARNING AND MEMORY TASK NUMBER 1

You have to think in a product with high cost and long use, and in another of low cost and frequent use. Find out some ways to use classical conditioning with those products. ¿When do you think classical conditioning is more effective?

WASHING POWDER ADS

Washing powder ads can be very funny. Here you have two examples: