Answer those questions:
a.Why do you think is better the name BMW than Bayerise Motoren Werke?
b.In which ways are used interference in politics?
c.What do you think BMW is doing in their ads, where their cars don’t even appear?
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3 comentarios:
WRITTEN BY: Rosa Belen Sánchez Cantón and Ana Garcia Requena
1-The name BMW is better than Bayerise Motoren Werke because it is more shortly and it is better for the name of a car and to remember it. Nowdays the name BMW is well known all over the world
3- BMW is known in the whole world and we not need to see the car to know about that it treats itself, with only to see the type of advertisement, the mark or music we know that it treats itself of BMW
WRITTEN BY JUANI ALMAGRO Y CRISTINA LÓPEZ SIERRA
1. I think that BMW is better because it’s shorter, besides Bayerise Motoren Werke is in other language and the people don’t learn it.
BMW is more difficult forget than Bayerise Motoren Werke.
2. Interference is much utilized in politics. The politics create a dirty image of their opponent, with event that prejudices them.
For example one of they could invent one sentences based in something that the other politics party made bad and they expand by all the country, until all people learn this.
3. With these ads BMW get the spectator’s attention. They using nice images, but the car don’t appear. This produces that the spectators talk of the ad and remember it.
The people looks it until the finish for discover the product that is announce. Only appear the BMW’s symbol.
All the car can’t permit them make ad equal to BMW.
REALIZADO POR :ROSA ANA CRUZ JIMENEZ,TANAI CALVAJAR RUIZ Y URSULA MONEDERO COBO.
BMW utiliza las siglas porque es un nombre mucho más comercial e internacional, y que trasciende todas las barreras de idioma. Además es mas llamativo que su propio significado.
BMW características:
Fiabilidad.
Confort.
Deportividad.
Gama superior.
Belleza.
Velocidad.
Seguridad.
Imagén Juvenil.
Alta calidad.
En la publicidad de BMW no hace falta enseñar el modelo del coche en sus anuncios e incluso en algunos de ellos ni se comente nada, esto es precisamente por el prestigio y CONFIANZA que éste ha generado en el mercado , sus modelos son impresionantes y su calida bestial ,BMV intentan dar a conocer sus cualidades , la aerodinámica, metro, Etc así cómo su típica frase "te gusta conducir."
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