Identify some important characteristics for a product with well-known brand name. Based on these attributes, generate a list of possible brand extension or licensing opportunities, as well as some other that would be unlikely to be accepted by consumers.
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The products are characterized by their qualities, these they are based principally on the brand of the product, which takes reputation according to the advertising. It influences the consumer, for which it is the principal thing in order that a product goes out to the sale and that characteristics are bought by the clients. They are own of products of food, since Danao, which the advertising obtained to influence the consumers, in quality I boast, health and physicist. Other form of which a product is attractive for the clients is acquiring other brand that does not have anything in common, though to extend a product has his disadvantage, because you can lose the customers of other products. The advertising can do that to a product simple, cheap and functional is indispensable for the customers
WRITTEN BY: Rosa Belen Sanchez Canton and Ana Garcia Requena
WRITTEN BY JUANI ALMAGRO Y CRISTINA LÓPEZ SIERRA
An example of well-known and extended mark to various types of products is “Agatha Ruiz de la Prada”, who besides of clothes has transferred their designs to furniture, sets of dishes, carpets, lamps, scholastic material, colonies, clothes of bed, towels, etc…
She is original and youthful. Their designs emphasize by their modernity, adorned with stars, suns, moons, and hearts, with gaudy colors. At the present time it is recognized like one of the designers fashionable with the greater number of followers including children, young people and adults. Their colorful and peculiar designs have conquered to their clients.
Kodak is a mark of spools, cameras and things related to the photography. Their digital cameras are very good. Those are very easy to use and those have very accessible prices. They offer the quality that the clients hope of the Kodak mark, and the good work of the technology in the matter of memory cards. The technique their cameras have high resolution and excellent colors. Besides they have much variety.
By the mentioned before, I believe that Kodak would have to extend its mark a technological products digitalizes that help in the home, the office and the leisure, like for example appliances, consoles, DVD, radios, …
ACTIVIDAD 3
REALIZADO POR: URSULA MONEDERO ,TANAI CALVAJAR RUIZ Y ROSA ANA CRUZ JIMENEZ
Nestlé: su precio es más alto que cualquier marca blanca, evidentemente, por la fama que ésta marca ha generado en el mercado y por su buen gusto y calidad que lo diferencia de las marcas blancas,el único inconveniente que éste puede tener es el ser un producto dietético pues nestlé generalmente es una marca de chocolates y desde ese punto de vista puede tener competencia con productos dietéticos .
Nivea: bastante saludable ya que ha sido demostrado su efectividad por los farmacéuticos ,un ejemplo de esto es cuando una madre pregunta que crema proctetora será la mejor para su hijo , evidentemente, farmacéuticos aconseja Nivea lo cual es un producto de confianza teniendo en cuente todo esto , su precio es alto .
Viceroy: gran marca de relojes y de muy buena calidad y resistencia, alto precio, variedad de modelos y diseños espectaculares además, Viceroy actualmente no sólo vende relojes, sino también pulseras, collares y anillos(patrocinados por David Bisbal) con lo cual es una marca innovadora.
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