ELDERLY AD

Here you have an example in wich BMW has adapted his ads to older customer. I don't think the target are the elderly, perhaps are the middleaged, for about 50 or 60 years old.

PERCEPTION TASK DEAD LINE

I'm sorry but many of you haven't still done any exercise. You should finish all your perception task on Tuesday, 23th October.

PERCEPTION TASK NUMBER 7

There are two different types of consumer decision-making processes: Simple, for reiterative and cheap purchases and complex, for durable and expensive products. Try to find out why the washing powder ads are so simple and reiterative . Are they really so bad?

PERCEPTION TASK NUMBER 6

Why are there different white brands in Mercadona for kids and clean products?

PERCEPTION TASK NUMBER 5

There is a big difference between Lidl and Mercadona. In Lidl, there is only one brand in each article, all of them different and owned by Lidl. In Mercadona, there are two brands product: the leader one and Hacendado, owned by Mercadona. You must find out three opportunities and three threats in those policies.

PERCEPTION TASK NUMBER 4

Discuss the following strategy: in order to increase the time our customers are spending in our stores, we’ll change monthly one section from one place to another.

PERCEPTION TASK NUMBER 3

As you probable know, when we grow older, our sensory abilities decline. You must find out three threats and three opportunities from this fact.

PERCEPTION TASK NUMBER 2

Everybody is upset with the advertising clutter on TV. Describe three ways to avoid this and get the spectators attention.

One more time, you can be helped by Joyce in order to do it in English

PERCEPTION TASK NUMBER 1

Few years ago, newspapers Internet edition had to give up collecting money from their subscriptions. Now, they need collect all the money from advertisement. Search El País, El Mundo and Ideal and describe how are they including publicity in their sites, describe too their strong and weak points, and describe how they can improve without losing their readers.

If anyone wants to do this task in English with papers like NY Times, The Independent, Washington Post and so on, he can get two extra points and he can be helped by Joyce

Please, send you me your works like comentaries or by e-mail

PERCEPTUAL PROCESS

We have started with the first internal factor in consumer behaviour: PERCEPTION.
You can get the ppt document and the notes in these links.