BUYING DECISION PROCESS

Now, we are in the core of the consumer behaviour model. That's the last lesson in wich we'll follow the Solomon manual, Consumer Behaviour, an Eropean Perspective.


We'll see the following topics:

1. Problem admission
2. Information search
3. Evaluation of alternatives
4. Product choice
5. Outcomes

If you want, you can download here the slide presentation: BUYING DECISION PROCESS