MEETINGS 1: SETTING THE AGENDA

In our first lesson last Wednesday about meetings we have used the next websites:

BBC TALKING ENGLISH, MEETINGS, AGENDA

BUSINESS ENGLISH POD, OPENING A MEETING

THE BRIEF

To finish this quarter, we are going to close the study of the PROMOTION TOOLS by having a look at this slide presentation: THE BRIEF.

In the link you have a quite good slide presentation from Leo Burnett

But it's going to be necessary lo learn in the meanwhile how to deal with meeting and presentations

I'M A MAC CAMPAIGN

It would be fine if you have a look at the famous apple campaign we were talking about in the last unit:



But you have to watch the best one:

CONSUMER BEHAVIOUR

Now we are finishing our consumer behaviour unit. You can download all the files in the next links:

Slide presentation

1.1. Consumer behaviour and consumer markets
1.2. Cultural and social factors
1.3. Personal factors
1.4. Psychological factors
1.5. Types of buying decision behaviour
1.6. The buying decision process

The unit has been adapted from Principles of Marketing, by Philip Kotler



Remember, you can't download the files unless you were registered in the Gestión Comercial y Márketing IES Acci Google Group

PLACEMENT

We are now in the third part of the Marketing Mix: PLACEMENT


You can have a look at the slide presentation, based on the Philip Kotler manual



The best case of study in this topic is, of course, ZARA and the INDITEX GROUP. It would be a great idea to go to their web site, in order to prepare our final lesson exercise.

PRICING

In this topic I have to advise you to go to http://www.bized.co.uk , an amazing web site created by a group of British marketing and business teachers. We´ll follow its slide presentation about pricing strategies:

PRODUCT STRATEGIES

Now, we are dealing with product strategies. First, we´ll have a look to the Product Life Cycle, then we 'll follow with the three levels of products and end with the Boston Matrix.

You can use the Kotler manual and the following Product Life Cycle web page avalaible in the San Diego State University site: