I'M A MAC CAMPAIGN

It would be fine if you have a look at the famous apple campaign we were talking about in the last unit:



But you have to watch the best one:

CONSUMER BEHAVIOUR

Now we are finishing our consumer behaviour unit. You can download all the files in the next links:

Slide presentation

1.1. Consumer behaviour and consumer markets
1.2. Cultural and social factors
1.3. Personal factors
1.4. Psychological factors
1.5. Types of buying decision behaviour
1.6. The buying decision process

The unit has been adapted from Principles of Marketing, by Philip Kotler



Remember, you can't download the files unless you were registered in the Gestión Comercial y Márketing IES Acci Google Group