PLACEMENT

We are now in the third part of the Marketing Mix: PLACEMENT


You can have a look at the slide presentation, based on the Philip Kotler manual



The best case of study in this topic is, of course, ZARA and the INDITEX GROUP. It would be a great idea to go to their web site, in order to prepare our final lesson exercise.

PRICING

In this topic I have to advise you to go to http://www.bized.co.uk , an amazing web site created by a group of British marketing and business teachers. We´ll follow its slide presentation about pricing strategies:

PRODUCT STRATEGIES

Now, we are dealing with product strategies. First, we´ll have a look to the Product Life Cycle, then we 'll follow with the three levels of products and end with the Boston Matrix.

You can use the Kotler manual and the following Product Life Cycle web page avalaible in the San Diego State University site: